Contest Marketing: A Powerful Form of Content Marketing

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From MarketingProfs:

Enter for a chance to win..."

I see that call to action—or something similar—all over.

You do, too. Social media is certainly no exception. Contests, competitions, and sweepstakes are raging hot across the major networks as a go-to strategy for so many content marketers.

Why?

The answer is that we humans are wired to get involved in contests. We want to play, compete, and, of course, win.


As a copywriter and marketing strategist, I've been probing what makes people tick for decades. I know a fair share about what engages people, but I'm no psychologist.

So I did some research because I wanted to know why "contest marketing" is so compelling.

I picked up these insights from Sander van der Linder PhD on Psychology Today:

For most people, there is something inexplicably compelling about the nature of competition.
"Competitiveness" is a biological trait that co-evolved with the basic need for survival.

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