Tuesday, November 22, 2005

Tourism Research Sources in New York State

I was very excited to go to a session at the State Data Center affiliates meeting in late October. It was designated with the title listed above. We often get requests for regional tourism data. I was less excited at the end of the session.

I assumed that the folks who bring us I Love NY would have great statistics that would show the success for ther campaign. Unfortunately, most of these statistics are for sale, if they are available at all. The state Department of Economic Development receives merely a summary of the data compiled by D.K. Shiffet & Associates. For your clients to buy them would be extremely expensive (five figures).

As for the hotel occupancy numbers, they are tallied by Smith Travel Research, which will cost at least a few hundred dollars. Fortunately, many newspapers subscribe, so we CAN often provide data based on articles.

Other sources cited but not discussed:

Travel Industry Association of America Decent state level data.

U.S. Department of Commerce. Good for international traveler data to a state.

NYC & Company. Very light on data, though I did find this.

Northern NY Tourism Research Center. GOOD DATA! Unfortunately only for the counties of
Clinton, Essex, Franklin, Hamilton, Herkimer, Jefferson, Lewis, Oswego, St. Lawrence, and Warren.

Occasionally, I have also gotten decent information from the local Chamber of Commerce.

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