Wednesday, December 21, 2005

Mature Audiences

The Research Brief from the Center for Media Research ran an article today on how mature audiences (35 to 54 year olds) are more likely to be watching streaming video than the average consumer. The article states that according to comScore Networks "State of the Consumer Streaming Market," “the research confirmed that 35 to 54 year-olds are 20% more likely to watch online video than the average Internet user, and 25 to 34 year-olds are 12% more likely than the average Internet user to watch a stream online.” This flies in the face of the widely held belief that streaming video is the domain of the younger age brackets. This should tell advertisers something: they need to be creative to speak to this important consumer demographic. As this article attests, this presents a great opportunity for advertisers to put their best foot forward and present their products and services in innovative ways.

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