Wednesday, April 26, 2006

The Art of Selling Intangible Services

Law, accounting, consulting, advertising, public relations and human resources software, insurance, property management. These are some of the intangibles. They present marketing challenges to the entrepreneur trying to get the word out about their businesses. Below are a few articles that discuss some of the issues that face these services and how they can show potential clients something they can get their hands around..

Selling Your Services Pop quiz: How do you sell something you can’t touch? We've got a few answers
August 28, 2000
By Danielle Kennedy

Ten Myths about Selling Intangible Services
By Charles H. Green
Trusted Advisor Associates

SWOT Team: Selling the Intangible
By Meryl K. Evans and Hank Stroll
October 26, 2004

Selling the Intangible: The Value of Perceived Security
IMAGE SUBSTATION Corporate Identity Consultants
By Hamish Chadwick

Carolina Entrepreneurship Club
Business Resource Center
How to Understand Your Customers

No comments: