Mobile Shopping

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It was only a matter of time before consumers would have the option of shopping via their cell phones. The more you do on your cell phone, the more you expect to do. This story is about Ralph Lauren and how they are making it possible to make purchases from their phone-friendly store via mobile.

Polo Ralph Lauren to launch shopping by cell phone
http://www.sciam.com/article.cfm?id=polo-ralph-lauren-to-laun
Scientific American
By Martinne Geller

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