Tuesday, December 23, 2008

Ignore at Your Peril

From our friends a J.J. Hill Library: Twitter, Pownce, Facebook, Plurk - online communities are as plentiful as they are nonsensically named. And they're coming into the mainstream. Might your business benefit by joining the conversation?

A white paper from Rubicon Consulting called Online Communities and Their Impact on Business can help you decide. The study identifies how information about businesses is spread online and how businesses can best interact in that conversation.

Access the full report in PDF
here.

No so incidentally, the title of this post is the subtitle of the white paper.

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