Thursday, December 04, 2008

Smart Moves

I spotted Ira Davidson quoted in the December issue of Entrepreneur Magazine in an article entitled Smart Moves in a Bad Economy. Good on you, Ira. This is a hot topic and one we are all interested in hearing more about. Increasingly we asked how small business owners should handle their marketing during lean times. This article encourages owners to think carefully about where they cut and warn against cutting valuable people or marketing dollars so severely they spite themselves.

Please remember to let us know when you are interviewed in print or broadcast. We want to know!

1 comment:

Amelia Birdsall said...

Yeah, and I want to post it to our website too! Ira's article is now linked to in the news section and in the "Expert Advice" column on the homepage.