Wednesday, September 23, 2009

Helpful Web Development Tools

A couple of website development tools:

At the ASBDC conference in Orlando, I went to a presentation by Jan Zimmerman, author of Web Marketing For Dummies. On that book’s web page, she offers some tools helpful to clients planning a website or selecting a web developer. There’s a planning form, web marketing spreadsheet to analyze costs and sales objectives, and a website assessment form which might be really useful for advisors wanting to offer feedback on client sites. All these tools can be downloaded here.

Jan also discussed how we typically read websites (ie, not very thoroughly, most important things should be in the upper right, then left side, middle is often less important. ) If you’re interested in learning more about where the eye travels when viewing a site, Jakob Nielsen offers several articles about eyetracking, with some great advice for website usability.

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