Friday, February 26, 2010

Build a Better Facebook Page

It’s all well and good to talk about the best business uses of Facebook and the best strategies for creating Facebook Fan Pages. But pictures and examples are worth a thousand words.

That’s why this piece from Mashable is particularly helpful:
5 Fantastic Facebook Fan Page Ideas to Learn From

Some tips:

You can have a great looking fan page, but your fans are still going to want to DO something. Good example: Gap’s Baby Gap tab encourages parents to post pictures of their Gap-clad tykes.

Remember that fans want to get something useful from your Page. You can customize your landing page to spell out the reasons to become a fan (like prizes!), just like Walgreens.

If you’re not sure how to build a custom landing page for your Fan page, just follow the links to this article, How to Build a Facebook Landing Page for Your Business.

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