Build a Better Facebook Page

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It’s all well and good to talk about the best business uses of Facebook and the best strategies for creating Facebook Fan Pages. But pictures and examples are worth a thousand words.

That’s why this piece from Mashable is particularly helpful:
5 Fantastic Facebook Fan Page Ideas to Learn From

Some tips:

You can have a great looking fan page, but your fans are still going to want to DO something. Good example: Gap’s Baby Gap tab encourages parents to post pictures of their Gap-clad tykes.

Remember that fans want to get something useful from your Page. You can customize your landing page to spell out the reasons to become a fan (like prizes!), just like Walgreens.

If you’re not sure how to build a custom landing page for your Fan page, just follow the links to this article, How to Build a Facebook Landing Page for Your Business.

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