Friday, September 24, 2010

Social Media Deal Sites

In an email I received earlier this week from Portfolio.com, I read an article that taught me a lot about online coupon websites. Titled Coupon Clipped, the article discusses business owners and the mixed feelings they have about coupon sites. The article tells an interesting story about the business owner of a spa who posted a 60% off coupon for a hot stone massage to the coupon website Groupon. Within 24 hours, he sold 1,288 of the deals, exceeding his expectations and the expectations of "the trendy national couponing site". While the increase in sales was a good thing, the business was almost overwhelmed by the number of appointments made. The bottom line - advertising on a coupon website might be good for business, maybe even too good.

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