Five Tools for Naming a Startup

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Think about it: Most customers will hear your business name before they know anything about your products or services.

Like all first impressions, you only get one, so you better make it count.

Leonard Green, professor of entrepreneurship at Babson College, suggests that a name be quick, unique and easy to remember. “You have 10, 15, 20 seconds to catch people’s attention,” he says. “Just get in there and do things differently than what everybody else is trying to do, because that’s where the home runs come from.”

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