Saturday, March 17, 2012

The sharin' of the green: Cash mobs' descend on small businesses and snap up merchandise

From USA Today:

Organized groups of do-gooders — "cash mobs," modeled after public-spectacle "flash mobs" — are descending upon small businesses, snapping up merchandise and rallying at pubs afterward to celebrate their pro-community mission.

The shopping sprees have taken place in dozens of cities from San Diego to Buffalo. The packs organize on platforms such as Facebook or Twitter, where they get details on where and when a strike will occur.

Farmers markets, toy retailers and hardware stores have been on the hit list. Mob members typically spend at least $10 to $20.

The altruistic acts provide much-welcomed economic and emotional support for small-business owners

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