Monday, November 12, 2012

Is your own name a business liability?

From CBS News MoneyWatch:

Nearly everyone uses, or has used, a search engine like Google to find information on another person -- no real news there. People look up friends, dates, employees, celebrities and politicians, whether for research, snooping, or just curiosity. And if your name is associated with a business -- whether in the Yellow Pages, on the side of a truck or a real estate sign, or as an owner or executive in the news -- they're checking on you, too. Consider this:

Among U.S. adults who have searched someone online, nearly half have searched someone before doing business with them, and 45% have found something that made them decide NOT to do business.

What's significant here is that people are increasingly making decisions based not only about business information, but personal information about principals and others involved with a company. And this can lead to big problems, because while there may be only one company called John Doe Electronics Repair, a Google search of "John Doe" turns up 45 million results.

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