Wednesday, July 31, 2013

Small businesses asked to suit up for the Super Bowl

From USA Today, reprinted here.

The minuscule budgets of small businesses often hinder their marketing power. But now, one small firm will join mega marketers on the biggest advertising stage of all: the Super Bowl.

On Wednesday, software provider Intuit kicks off a contest that will award one small business with a 30-second Super Bowl XLVIII commercial. The third-quarter ad will likely be seen by more than 100 million viewers.

Mainly, it's big-time marketers such as Anheuser-Busch and Pepsi paying for such pricey commercial time. Last year, some 30-second slots sold for more than $4 million each.

Intuit — which makes products such as TurboTax and QuickBooks — recruited reality TV personality Bill Rancic and former football coach Jimmy Johnson to promote the contest.

Businesses, which must have 50 or fewer employees to apply, can register at SmallBusinessBigGame.com.


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