How To Calculate Customer Retention

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Along with measuring your business traffic and conversion, success also relies on customer retention to complete the big picture. You may be getting attention, turning visitors into users or paying customers but are you able to keep them around month after month? Or are they leaving after one experience or one transaction?

If you want to build a sustainable and scalable business, you need to cut down on churn, the rate at which people are discarding your products and services. To do so, calculating your customer retention is the first, and important, step in this process.

First, retention refers to a certain point in the customer lifecycle and it can come at different points for different businesses

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