Thursday, January 23, 2014

Yelp And SBA Team Up On Online Reviews Initiative

Yelp and the U.S. Small Business Administration (SBA) have teamed up to launch the Success With Online Reviews initiative, which kicked off ... at the New York Stock Exchange.

“Sharing what you dig and what you don’t is nothing new, but today this consumer word-of-mouth happens at lightning speed online, in the form of reviews,” says Darnell Holloway, Yelp’s Senior Manager of Local Business Outreach. “What’s more is that in a recent national survey, 85% of consumers said that they read online reviews about local businesses. ”

That would be the Local Consumer Review Survey 2013 from BrightLocal.

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