Tuesday, February 18, 2014

Facebook metrics

On a section of our Facebook page, we had higher engagement figures than reach, meaning more people were said to have clicked on or interacted with the content than Facebook said viewed it. In searching for a possible answer, we found this article: Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads.

Essentially, Facebook is saying that the fewer people are seeing free posts from pages, and that you’re going to have to pay to promote your content if you want it seen. Kind of depressing, but our numbers seem to reflect this change.

Somewhere or other - can't seem to find it presently - I saw a video about how the Facebook model of having to pay to have them see you seems backward, compared to the YouTube model, where the people who drive traffic to the site actually can benefit from their cleverness.

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