Wednesday, January 21, 2015

26 Universal Questions for Positioning Your Brand

How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when running their business. In fact, the answers will determine whether their brand will gain traction in the marketplace, grow, and get shared by consumers—or not.

An analysis of over 1,000 case studies from around the world of successful brand building has found that there are 26 different "approaches" to telling a brand story, each representing a different but proven opportunity to positioning your brand and telling your brand story. Each approach can be summarized by a key question (or set of questions), which I share below.

Tapping into this collective marketing intelligence by answering those 26 questions will help marketers sharpen their brand positioning platforms and tell better brand stories.

The first 10 questions deal with the context in which the brand can be positioned. They set the stage of the brand story, if you will.


Read more at MarketingProfs

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