What Makes Your Business Plan Real? Milestones.

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Milestones are concrete, specific achievements, such as a product launch, some number of customers, opening of a new location, number of reviews, presence in some list, overcoming some legal hurdle such as approval by the FDA or a patent, finishing a draft or a complete document, reaching the 1000th blog post, some defined number of likes on Facebook or Twitter followers, or some other measurable, visible, trackable achievement.

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