Tuesday, April 19, 2016

Anatomy of a Rebrand: Six Tips for Successfully Launching Your New Brand

From MarketingProfs:

In the first article of this series, we talked about how to determine whether a rebranding initiative is in your company's best interests. In the second article, we covered the basics of building your new brand identity.

Now it's time to discuss best-practices as you launch and promote your exciting new brand, both internally and externally.

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