Anatomy of a Rebrand: Six Tips for Successfully Launching Your New Brand
From MarketingProfs:
In the first article of this series, we talked about how to determine whether a rebranding initiative is in your company's best interests. In the second article, we covered the basics of building your new brand identity.
Now it's time to discuss best-practices as you launch and promote your exciting new brand, both internally and externally.
In the first article of this series, we talked about how to determine whether a rebranding initiative is in your company's best interests. In the second article, we covered the basics of building your new brand identity.
Now it's time to discuss best-practices as you launch and promote your exciting new brand, both internally and externally.
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