Tuesday, July 12, 2016

Mindless crisis management commentary

From Disaster Resource Guide
Once a crisis occurs, the bloviating begins, mostly by PR people. Most of these uninformed comments leave the erroneous impression that if you do maybe three things right, quickly; the problem is over before it begins. It’s sort of like when you were a kid, seeing a show where people were shot for the first time, and saying, “Why didn’t they just quickly jump out of the way the moment they heard gun fire?” The moment you know it’s a crisis, you have, in fact, been shot.

What happens first is Mindless Crisis Management Commentary Errors, mostly made by PR people eager for the visibility such commentary provides.

Seems many of our public relations brothers and sisters know a whole lot less about the patterns of crisis than they let on, including many who write and blog about the subject.

Let’s start with the basic realities of crisis that the instant critics seem to miss or fail to care about. Or perhaps they are ignorant of what gives rise to crises in the first place. What we get instead is mindless commentary.

No comments: