Friday, July 08, 2016

What Trends Are Marketers Trying This Year?

From eMarketer

It’s not surprising that personalized marketing is top-of-mind for many marketers. Personalization can drive engagement and conversions.

June 2015 research from the CMO Council found that higher response and engagement rates were the No. 1 reason to use personalized content, according to more than half of senior marketers worldwide surveyed.

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