Your small business’ marketing sucks

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From the New York Daily News

The formula for business success is simple but not easy. At the core, once you have your product or service figured out, your marketing plan should be a natural progression.

In fact, we would challenge the thinking that your business plan and marketing plan are one in the same to a certain extent.

Some small businesses may say, "I don't really need any marketing right now, we are doing alright."

While, you can't argue with a business that has a stable customer base, you have to consider the philosophy that extending the opportunity beyond the first transaction is where the lifetime value of your customer is increased. More sales equals more profits.

After all, marketing is what you do to create awareness for your product or service, and that awareness should be continuous.

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