Does Cart Abandonment Really Come Down to Cost?

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From eMarketer

Cart abandonment is a major concern for online retailers, and according to new research, shipping costs and overall price are the two major factors that are causing digital shoppers to abandon their items.

According to a Q4 2016 study from FuturePay, which asked consumers about their top reasons for cart abandonment, 86% of respondents said "cost of shipping," while 72% said that the "cost of order became too expensive." Other reasons such as "hassle of return," "lack of payment options," and "security concerns" had much less of an influence on shoppers.

Another study done in August 2016 by Market Track also found that shipping and price were critical to completing digital purchases.

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