Tuesday, May 09, 2017

Fake News Means Fact-Checking Must Be Part of Your Content Strategy

From MarketingProfs:

Hillary Clinton wasn't the only loser in last year's elections.

Facebook and the media were put on the defensive about their role in what has become known as "fake news," which has spread in a "post-truth" political climate.

It looks like facts may have been the biggest casualty of the elections.

And that has implications for brands that produce content: With the rise of fake news, content marketers eager to maintain their reputations must focus on making sure that their content is truthful. It's too easy to get duped by a false "news" story, which can have an adverse impact on your credibility in your industry and possibly even your site's rankings.

Fortunately, you can ensure the accuracy of your content: Incorporating fact-checking into your editorial process will help you build confidence in the quality and authority of your brand-produced content.

Here's what you need to know.

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