Wednesday, May 03, 2017

United Untied: A PR 101 Lesson in Crisis Communications

From MarketingProfs:

By now, we've all seen the shocking viral videos. The rage-inducing photos. The fire-and-brimstone calls for a boycott, firings, and someone's head on a platter—preferably Oscar Munoz's, if George R.R. Martin has his way (you know it's bad when the guy that dreamed up with the world's most twisted wedding is outraged by your behavior).

Oh, United.

First, there was Leggingsgate. Then came the now-infamous denied-boarding fiasco. That was followed by scorpions on a plane, Grandmagate, and an Animal Farm-style story of a passenger downgrade, proving that, truly, "All animals are equal, but some animals are more equal than others." And speaking of animals, let's not forget the bizarre death—and subsequent unsanctioned cremation—of the giant rabbit Simon. Oh, and if that weren't enough, it appears United has something against weddings and honeymoons, too.

United, it seems, can't stop from shooting itself in its proverbial foot.

No comments: