Wednesday, August 22, 2018

Are Shoppers Really That Resistant to Scanning and Bagging Their Own Goods?

Excerpt from an article by Krista Garcia
To read more, visit eMarketer

"Amazon Go got a lot of attention, but it could be downplayed since there was only one small store near the company’s headquarters in Seattle. Could it even scale? That looks like a tentative "yes" as Amazon appears to be expanding the convenience store concept to Chicago and San Francisco.

Walmart's answer, Scan & Go, debuted in August 2017 and worked with in-store devices or an app on a shopper's smartphone. However, it was reported that the retailer had shelved this trial. According to CBC News, after rolling out this service to about 120 US locations over eight months ago, the adoption rates were still low. The goal was to provide convenience, but it appears customers didn’t like scanning and bagging their own items.

There has always been a degree of skepticism about self-checkout, whether because it’s too complicated, shopper preference for human interaction or resistance to the idea of providing free labor and making cashiers obsolete."

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