New York SBDC Research Network

By the year 2020 the Hispanic population is projected to reach 53 million, with buying power projected to surpass the $1 trillion mark by the year 2010. The median income of Hispanic households rose by 20% from $27,977…to $33,565...between 1996 and 2001 while the median for all households increased...6%. Of all ethnic groups, Hispanics frequent the mall the most (10.1 times per three-week period) and stay the longest (91.5 minutes). These factoids and more can be found at HispanSource , a web site devoted to Hispanic market info. This site is a one-stop resource for locating marketing and research findings, reports, and references related to marketing to the Hispanic community. HispanSource is a joint creation of several parties—the City of St. Paul, Minn.; the James J. Hill Reference Library; Aguilar Productions; and Latinocreative.com. All are located in the St. Paul/Minneapolis (Minn.) area. Note: HispanSource is free but requires registration.

“Burnout is spiritual, physical, emotional and/or mental exhaustion, usually resulting from one or more long-term, unsatisfying efforts. Burnout seems to be on the rise in organizations, resulting in poor health, poor performance and conflicts in the workplace (internal conflicts and conflicts with others).” by Carter McNamara, MBA, PhD http://www.managementhelp.org/prsn_wll/burnout.htm With the pressures of finances and looming deadlines, it is easy for companies to forget that their biggest asset is the people who keep the business going. When negative attitudes are not kept in check, they spread, morale falters and productivity suffers. Managers need to spot and fix problems before they contribute to an overall negative atmosphere. For a very complete explanation of burnout and it’s symptoms and effects, visit http://www.fmi.uni-passau.de/worterklaerungen/burnout.html Negativity in the Workplace Brian Norris Brian Norris is selling something. Seminars and training programs - but he...

One of the SBDC regional centers actually reproduces much of the information it receives from the Research Network and puts in into a vertical file, by category. Now, I’m not suggesting that YOUR center do that, but you might consider making copies of frequently requested data, information that many clients, and the center itself, could make good use of. Most of what we send out does not change on a weekly or monthly basis. Some of this includes: Traffic patterns Demographic information, especially from the print sources: -Community Sourcebook of County Demographics -Community Sourcebook of ZIP Code Demographics -Lifestyle Market Analyst Industry data specific to the region A new center director came up to Central and visited the library. He indicated that the demographic information we pulled for him will be of use for several of his clients. Also, a center may have a number of requests for the same type of general information, the type included in the DOL packets. Maybe there are...

Now that you're accustomed to reading the Research Network blog, you may want to branch out to read other blogs. For example, do a search in Google for "small business blogs" and the results show a plethora from which to choose. Here are a few worth noting: The Small Business Blog from AllBusiness.com Small Business Trends Fresh Inc., the Inc.com Weblog Entrepreneur.com The Entrepreneurial Mind Once you start reading, it's hard to stop. Let us know what your favorite blogs are.

Visual Artists and Craftspeople The New York Foundation for the Arts tops my list for information on the business of art. They offer articles on all the key topics for any working artist – money, legal issues, marketing, mental health, and also include interviews and profiles on working artists. They also include a classified section and lots of information on grants, fellowships and residencies. Arts Marketing.org A walk through the steps an arts organization (in the broad sense of the word) needs travel to reach their marketing goals. Includes case studies like a look at a successful direct marketing campaign completed by an arts museum, rebranding and attracting the family audience. The Graphic Arts Guild An essential resource for graphic artists, they publish the GAG Pricing & Ethical Guidelines Handbook that every graphic designer should already know but also have a good website that has one immediately useful feature: Ask Mark, a tip sheet with intelligent answers to common...

I went to a workshop on Census data this summer, and I foiund some things that may not be clear to you or your clients: Census does economic surveys on a monthly, quarterly and annual basis, depending on the survey. These tend to be of limited detail, and mostly national. Census conducts the Economic Census every 5 years, the years ending with 2 and 7. The data are industry specific and addresses a detailed geography, often down to the county level. While the Economic Census does get sent out to businesses, the Census Bureau also relies on administrative records, such as filings of federal tax schedules relating to businesses. The Economic Census does NOT cover Agriculture or Government. The Census of Agriculture is run by the USDA. while the Census Bureau does a separate Census of Governments . A reminder: Census Bureau surveys are CONFIDENTIAL, which means that it does not give individual or business data to the IRS, or USCIS (the former INS). This allows more effective gather...

In 2003, the FCC was proposing a revision to Federal law that would mandate all for-profit businesses to have express written permission from a recipient before sending them a commercial fax. Small business owners complained that faxes were an established marketing tool for many of them. The proposed rule change would have made it illegal to send unsolicited faxes to even long-time customers. However, the FCC relented. In July 2005, the Junk Fax Prevention Act was signed into law. Among other things, the Act recognizes the "established business relationship" rule. Now, unsolicited faxes can be sent if 1) the sender can prove an established business relationship with the recipient, and 2) the fax contains a conspicuous notice on its first page enabling the recipient to opt out of any future faxes. Businesses must obtain fax numbers directly from the recipient, or from published sources such as phone directories, company advertisements, or the company Web site. The phrase...