Thursday, September 29, 2005

Tapping into the Hispanic Market

  • By the year 2020 the Hispanic population is projected to reach 53 million, with buying power projected to surpass the $1 trillion mark by the year 2010.
  • The median income of Hispanic households rose by 20% from $27,977…to $33,565...between 1996 and 2001 while the median for all households increased...6%.
  • Of all ethnic groups, Hispanics frequent the mall the most (10.1 times per three-week period) and stay the longest (91.5 minutes).

These factoids and more can be found at HispanSource, a web site devoted to Hispanic market info. This site is a one-stop resource for locating marketing and research findings, reports, and references related to marketing to the Hispanic community. HispanSource is a joint creation of several parties—the City of St. Paul, Minn.; the James J. Hill Reference Library; Aguilar Productions; and Latinocreative.com. All are located in the St. Paul/Minneapolis (Minn.) area. Note: HispanSource is free but requires registration.

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