Sigh. What About Signage?
I've invested a good chunk of my time on the importance of signage to small business owners. Eight months on writing a book, and nine more months on developing a website . I'm invested in this, which is why you've gotten to read a multitude of posts from me on the subject. One feature in both book & website is the idea that a well-designed, well-constructed sign is a fantastic marketing device for a business. A sign should not be some afterthought - a random appendage thrown together at the last minute. Recently I read an article titled " Good Marketing Begins After Sale is Made ," which holds out the thought that effective marketing should be about repeating a consistent message, "from the way your receptionist answers the phone to what your business card looks like," and that, "in these difficult economic times, we must be communicating on every front." Which I agree with, wholeheartedly. I held out a glimmer of hope that its author woul