Report: Minority Entrepreneurs Must Jump More Hurdles
Hispanic Business : Minority entrepreneurs who feel their road to success is more difficult than others may not be imagining things. Sterling Bone, an assistant professor at the Jon M. Huntsman School of Business at Utah State University, said research he has completed shows that entrepreneurs who are minorities face more obstacles to success and deal with the rejection they sometimes experience differently than their Caucasian counterparts. Bone's conclusions were recently published in the Journal of Consumer Research, a top academic publication. He collaborated on the paper with Glenn L. Christensen, Garrett Research Fellow, and associate professor of marketing at the Marriott School of Management at Brigham Young University, and Jerome D. Williams, the Prudential Chair in Business and research director of the Center of Urban Entrepreneurship & Economic Development at Rutgers University. Their research included sending "mystery shoppers" to banks seeking inf