Thursday, May 29, 2014

Why Kickstarters succeed ... and fail


The first 24 hours were a rush. The next 16 a panic. The last 12 a chart-based roller coaster. That’s what a Kickstarter feels like when it hits the mark. It’s statistically provable that Kickstarter campaigns that fail, fail big; blockbuster Kickstarters are actually far and few between, but they attract more attention because of the amount of money raised.

For The Magazine: The Book (Year One), a somewhat ungainly title chosen to describe our project with a high degree of specificity to our likely audience, we were only slightly above average. Let me dissect our results for you

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