Marketing to Women

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Center for Women’s Business
Knowledge that Means Business

This concise site offers a picture of the state of women-owned businesses.
It includes stats by state, metro area, minority group, and publishes a number of reports for sale, as well as some for free.

Their fact of the week:

Women-owned businesses in nontraditional industries such as construction,
manufacturing, and transportation/communications are more than twice as
likely as women-owned businesses in more traditional industries to be
certified as a women's business enterprise (44% of business in
nontraditional industries vs. 21% in traditional industries).
Source:
Center for Women's Business Research, Women Business Owners in
Nontraditional Industries: Changing Traditional Views,
October 2005.

SBA Online Women’s Business Center
Naturally the SBA Online Women’s Business Center is a great resource for tips, SBA publications, a neat list of links to business magazines and news sources. In their library they include a few documents geared specifically to marketing the small business in their small business management series. Their FAQ page also offers a list of succinct guidance on a number of popular topics. And of course, the SBA links to our own very informative SBDC web site.


Inc.com
The Six Costliest Mistakes You Can Make in Marketing to Women
From: MarketingProfs.com January 2003
By Andrea Learned

And finally, to see what other marketers are doing and a look at women’s power in the market place check out:
LookSmart Find Articles.com:
The New Women’s Market
Growth Strategies
February 2005

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