Wednesday, February 01, 2006

Marketing to Women

Center for Women’s Business
Knowledge that Means Business

This concise site offers a picture of the state of women-owned businesses.
It includes stats by state, metro area, minority group, and publishes a number of reports for sale, as well as some for free.

Their fact of the week:

Women-owned businesses in nontraditional industries such as construction,
manufacturing, and transportation/communications are more than twice as
likely as women-owned businesses in more traditional industries to be
certified as a women's business enterprise (44% of business in
nontraditional industries vs. 21% in traditional industries).
Center for Women's Business Research, Women Business Owners in
Nontraditional Industries: Changing Traditional Views,
October 2005.

SBA Online Women’s Business Center
Naturally the SBA Online Women’s Business Center is a great resource for tips, SBA publications, a neat list of links to business magazines and news sources. In their library they include a few documents geared specifically to marketing the small business in their small business management series. Their FAQ page also offers a list of succinct guidance on a number of popular topics. And of course, the SBA links to our own very informative SBDC web site.
The Six Costliest Mistakes You Can Make in Marketing to Women
From: January 2003
By Andrea Learned

And finally, to see what other marketers are doing and a look at women’s power in the market place check out:
LookSmart Find
The New Women’s Market
Growth Strategies
February 2005

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