Wednesday, March 15, 2006

Wal-Mart: Sleeping Giant?

The Man Who Said No to Wal-Mart
Fast Company
Issue 102 January 2006 by Charles Fishman
“Every year, thousands of executives venture to Bentonville, Arkansas, hoping to get their products onto the shelves of the world's biggest retailer. But Jim Wier wanted Wal-Mart to stop selling his Snapper mowers.”
A good article about how one guy took the long view, understood his company’s own mission and stayed true.

Charles Fishman also writes the Wal-Mart Blog, on the Fast Company website.

This entry I found interesting. I have wondered with the huge backlash against Wal-Mart and (at least in my part of the world) the desire to support local business instead of national monoliths, how Wal-Mart would respond, if at all. In this blog Charles Fishman tells how Wal-Mart does seem to be responding to the market and how no-one is picking up the story. I imagine people feel it may be too soon to congratulate them when there is so much else wrong with how they do business. But it does seem that Wal-Mart is beginning to address some issues that many consumers have.

In’s article: Nat Worden 3/8/2006, Worden describes Wal-Mart’s latest efforts to respond to their shoppers:
“Wal-Mart's senior vice president of marketing, Stephen Quinn, said the retailer would have more than 400 stock-keeping units of organic foods in its stores this summer at the kind of low price points that have long been the company's bread and butter.”
With the growing number of books, articles and films on what Wal-Mart is doing wrong, it seems the giant is waking up.

1 comment:

Darrin Conroy said...

There have been several stories in the New York Times in recent months regarding Wal-Mart, the blog of its CEO, and how it is being used for a variety of purposes (employee health care, the recent controversy regarding U.S. ports, etc.). I would hope that Mr. Fishman, in his blog, would be aware of this.