Wednesday, November 29, 2006

Cyber Monday?

Guess which day of the year is the busiest for most online retailers. Here’s a clue: Its not “Cyber Monday”.

Cyber Monday, the Monday after Thanksgiving, when shoppers return to work and their speedy internet connections, has been heralded as the top online shopping day. Turns out it’s really probably the 12th busiest day of the year. But that’s not stopping online retailers from using this term for their own marketing purposes.

Read about the myth and the reality in this Business Week article.

With all this online shopping, one might think that the paper catalog is a thing of the past. Turns out that catalogs (like many other paper-based products, including books and the clutter on my desk) are not leaving us just because a digital alternative exists.

Read why the catalog is here to stay here.

P.S. The busiest online shopping day is probably between Dec. 5 and Dec. 15.

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