Monday, April 09, 2007

Marketing to Bloggers

This is a blog with a specific audience. We don't advertise it outside the program, so consequently we don't get a barrage of emails soliciting reviews of, or links to websites for, specific products and services.

That's not the case in much of the blogosphere. Lately, I've been trying to persuade other small business blogs to mention the "What's Your Signage" website, as the right blogger can be a very valuable marketing ally. It's slow-going, and requires patience, and knowing that you're sending the right message to the right blog.

I came across this article: "The Must-Know Do's & Don'ts of Marketing to Bloggers". It's written by a woman who has been receiving unsolicited email pitches for years. If any of your more technically-literate clientele discuss the blogosphere as a potential marketing tool, have them keep these tips in mind. Otherwise, they'll just be wasting their time on an audience that likely will view their pitches as little more than spam.

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