Wednesday, January 30, 2008

Ypulse knows young people (and might help you understand how they think)

Do you have clients interested in reaching the Generation Y crowd? You may want to recommend that they check out Ypulse: Media for the Next Generation - “Daily news and commentary about generation Y for media and marketing professionals…”

Here’s a few highlights:

College Student Love Their Video
On any given day 19% of internet using adults download online video. 62 % percent of college students are watching, most often at their parents' houses.

The Ypulse 2007 [Y]ear in Review
Trends include changes in the gaming industry, celebrity gossip gone wild, and the expansion of virtual worlds.

A link to “How Fashionistas Shop” is on this page
(The short answer: they gather information online, but often make in-store purchases)

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