Tuesday, October 07, 2008

Trade Show Handbook

Stolen from J.J. Hill Library blog because I found out about some sources I didn't know about before.

Trade shows are a tried and true way of reaching out to and interacting with numerous potential customers in a short period of time. But they can take some finesse to do right.

The Trade Show Handbook can help you put together that "just right" show. The site offers guides and tutorials for choosing and maximizing a trade show presence, links to directories of trade shows by industry, and a listing of convention centers by state. You'll also find lists of event planners and suppliers for help bringing it all together.

Trade shows, as with any form of marketing, should be entered into with forethought and a solid plan. Formulate that plan with the Trade Show Handbook.

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