Follow Up - Marketing

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So much of effective marketing is just good timing. I think it is the difference between the waitress coming over while you are mid-bite to ask how satisfied you are with your meal and receiving a call or a reminder card at just the time you would need the nudge. I called a pest control service in the summer and they came and did their thing. Last week, I received a call asking if there was anything else they could do for the fall or winter service. I hesitated over a wasp's nest but that call made the difference. Unlike the politicians who inundate their audience with so many posters and sorry-we-missed-you cards that you can't stand the sight of them, an infrequent but well-timed mailing can be very effective.

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