Tuesday, December 09, 2014

Content Marketing: The Leftovers Trick

In the wake of Thanksgiving, no doubt we all lived on leftovers. I, for one, could lunch on turkey sandwiches and snack on pumpkin pie slivers for weeks...

Few meals take as long to prepare as Thanksgiving dinner, so it's a good thing all that food doesn't go to waste. And it struck me this Thanksgiving that marketers could take a lesson from turkey gumbo—what I call the "leftover trick":

After you put all that work into creating that whitepaper, for example, think about what else you can make out of the asset.
Can your marketing team make a meal out of that webinar on social media?
How many weeks of "content slivers" could you eke out of a new survey?
Here are five simple ideas to get you started, all of them so easy you can even do them in a somnolent state induced by too much tryptophan in your system:


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