Flip Your Media Plan: From Old-School Marketing to Digital in Three Steps

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Changes are coming, actually more quickly than they have in decades. Healthcare reform, the rise of healthcare consumerism, and just the general agreement among some very talented marketers that it's time to make important shifts in strategy and resources are all in play.

For healthcare, as well as other changing industries, it's time to rethink marketing—and that starts with flipping our media plans on their heads.

Until we perfect that mind-meld with all our target audiences, there is no better strategy than investing in digital marketing and making it the foundation of our media plans.


Read more at MarketingProfs

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