Get discovered: Two SEO Tips to Get Your Small Business Website Found

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Like a prehistoric masterpiece scratched into the far recesses of an undiscovered cave, it doesn’t matter how awe-inspiring your website is if nobody can find it. Search engines are the archeologists of the digital landscape. An estimated 90 percent of consumers searching for local businesses online use search engines like Google® Bing® and Yahoo® to find them. If you want your business website to get discovered, you need to tap into the power of search.

Just about every website owner today understands the basic concept of search engine optimization (SEO): taking steps to attract the attention of search engines in order to drive traffic to your site. Search Engine Land defines SEO as “the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial,’ or ‘natural’ search results on search engines.” The paid ads you often see at the top of search results don’t figure in.

You’ve likely already taken the fundamental steps to improve your SEO. Your website brims with unique and compelling content. You use relevant keywords all over the place. You optimize title tags and other metadata. You covet backlinks.

But there’s always more SEO-related work you can do to draw visitors to your website. Here are two big SEO tips:

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