Tuesday, December 16, 2014

How to Use Internet Memes to Market Your Content, Your Products, and Your Brand

The Internet has gone visual. With the world moving at the speed of a tweet, getting your message out there can be tough—especially if you're only using words.

Studies show that our brains are more efficient at processing images than words. Some 75% of Americans have used emoji to communicate to others. Virtual corkboard site Pinterest has 53 million unique monthly users. Even Facebook is leaning hard into the image game, as evidenced by its recent $1 billion acquisition of Instagram, which has 300 million users itself.

Images overlaid with text—often called Internet memes—are a popular way for brands to reach their audiences. Ride that popularity wave by creating your own marketing images for distribution. As your followers and fans share the images, your products, your logo, and your brand spread to people you may not have reached otherwise.



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