Avoid These Toxic Trademark Mistakes

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Your trademark is your brand identifier. You can trademark anything from sounds to smells to colors to holograms. In essence, your trademark is just another way of referring to your brand...

Little things I've learned over the years is that it can take over 12 months to complete the trademark process. According to the USPTO’s 2014 report they now have over 605,000 unexamined trademark applications on file. When you get ready to get your trademark, make sure you look out for these toxic trademark pitfalls:

1. Avoid generic words.

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