How to Use Quizzes for Lead Generation

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Bringing in new leads is a huge part of our job as marketers.

Lately, a lot of emphasis has been placed on using content marketing for lead generation, putting pressure on us to create amazing whitepapers, case studies, videos, blog posts, and other forms of content that effectively convert content seekers into warm leads, who might then be nurtured into becoming lifelong customers.

Creating content that actually converts is a constant struggle, and even if new pieces of content attract lots of views or downloads, that doesn't guarantee new subscribers. Which is where quizzes come in: A well-produced quiz can achieve opt-in rates north of 50% and improve lead generation.

This article will break down how three businesses used a quiz to pull in huge amounts of new leads



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