Wednesday, April 08, 2015

Don't Kill Your Sales! Top 3 Shopping Cart Turnoffs

You've spent time and money designing the perfect marketing campaign. You've designed a flawless strategy to drive customers to your awesome sales page and you know it will convert. You've thought of everything...

Except your shopping cart process.

When you design a marketing campaign, you're focused on selling a solution or understanding the motivation for buying a product. You're thinking about what makes someone click on the "buy" button. But until the last "confirm order" is clicked, the sale is in jeopardy.

Shopping cart abandonment can be as high as 75%! At any point in the checkout process, customers might get turned off; they'll then simply click away from the site.

In short, your checkout process is just as important as your marketing strategy.

More from MarketingProfs

No comments: