Critical issues and decisions for start-ups are discussed:
"In a recent article, Palo Alto Software founder Tim Berry equates startup marketing to throwing darts at a dartboard. While existing companies can get away with throwing their “marketing darts” a little aimlessly, a startup has to be more careful and precise.
The established company just has to worry about hitting the dartboard; the startup needs to hit the bullseye.
If precision and focus are the name of the marketing game for startup companies, what is the best strategy for marketing your startup? I asked the members of the Young Entrepreneur Council for their advice on how to market startup companies most effectively.
All these entrepreneurs advocated for employing focus, consistency, and using a variety of unexpected sources, many of which are low cost—always a plus for a new startup.
Read more at: bplans"