How to Write an Executive Summary

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Tim Berry at Bplans.com offers a clear and concise explanation of what an executive summary is and is not with links to related articles. It offers good advice on how to go about it and straightens out some confusing terms.

 Your executive summary is your pitch. You’ve heard of—and probably even given—an “elevator pitch”; write your business plan’s executive summary like it’s an elevator pitch that you’ve had the time to edit to perfection. It should introduce you, your business, and your product, but the purpose of writing an executive summary is also to deliver a hard sell. Convince your reader here that you have a great idea they should invest their time and money in.


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