New York SBDC Research Network

From the Census Bureau: Observed on the first  Friday  in October. Key Stats: Source: Annual Survey of Manufactures. This infographic contains statistics indicating that manufacturing establishments show gains in receipts, but lower employment  over time.    Infographic: Manufacturing in America: 2015 Source: 2014 Annual Survey of Manufactures.  More Stats: Source:  Census  Library.    Visualization:  Measuring America: Manufacturing in America: 2016 Source: Manufacturers’ Shipments, Inventories, & Orders . The Manufacturers’ Shipments, Inventories, & Orders (M3) survey provides broad-based, monthly statistical data on economic conditions in the domestic manufacturing sector. The survey measures current industrial activity and provides an indication of future business trends.    Manufacturers' Shipments, Inventories, & Orders  home page    Mon...

From the Department of Homeland Security : USCIS administers the EB-5 Program. Under this program, entrepreneurs (and their spouses and unmarried children under 21) are eligible to apply for a green card (permanent residence) if they: Make the necessary investment in a commercial enterprise in the United States; and Plan to create or preserve 10 permanent full-time jobs for qualified U.S. workers. This program is known as EB-5 for the name of the employment-based fifth preference visa that participants receive. Congress created the EB-5 Program in 1990 to stimulate the U.S. economy through job creation and capital investment by foreign investors. In 1992, Congress created the Immigrant Investor Program, also known as the Regional Center Program. This sets aside EB-5 visas for participants who invest in commercial enterprises associated with regional centers approved by USCIS based on proposals for promoting economic growth.

From MarketingProfs : Consumers say they are most likely to trust online influencers who come across as credible and who appear to have actually used the products/services incorporated into their posts, according to research from IZEA. The report was based on data from a survey conducted in 2016 of 1,000 consumers age 18-70 in the United States who use social media. Some 67% of respondents say the credibility/believability of an influencer is highly important in making sponsored posts effective; and 64% say it is very important that the influencer seems to have actually tried the product/services incorporated into posts. Less than half of consumers say an influencer's popularity/follower count makes sponsored posts more effective.

From Zendesk : Two-dimensional customer service is a thing of that past. Customers are pushing brands harder than ever to earn their loyalty. They want the personal attention that comes from dealing with a human, but the speed and accuracy associated with automated systems. This newly released report details the findings of a consumer survey, with 89% of respondents agreeing that brands need to offer a consistent customer service experience across all channels to retain their loyalty. See the numbers for yourself and as we examine the emerging trends of 2017. Zendesk recently commissioned research firm, Loudhouse, to explore this important and perplexing challenge. The research conducted illuminates four key trends of which important conclusions can be drawn: This report explores these key areas further, providing deep insight for businesses keen to stay ahead of their competition through improvements in their customer service strategies.

From The Independent : Millennials' preferences are killing dozens of industries. There are many complex reasons millennials' preferences differ from prior generations', including less financial stability and memories of growing up during the recession. “I think we have got a very significant psychological scar from this great recession,” Morgan Stanley analyst Kimberly Greenberger told Business Insider... “Millennial consumers are more attracted than their elders to cooking at home, ordering delivery from restaurants, and eating quickly, in fast-casual or quick-serve restaurants,” Buffalo Wild Wings CEO Sally Smith wrote in a letter to shareholders earlier this year... Beer penetration fell 1% from 2016 to 2017 in the US market, while both wine and spirits were unmoved, according to Nielsen ratings.

From Brooks Digital : A few years ago I was in a serious battle with overwhelm at work. I was constantly feeling stressed about all the different projects that needed to be moved forward. While my inbox tugged me in five different directions, I had this ever-present feeling of guilt about the things I knew I really should be doing, but kept putting off. And even when I wasn't working, the stream of notifications, emails, and texts kept me half-present with my friends and family. It was exhausting. I knew there had to be a better way. So I set out to find the root of the problem and learn how to get more of the right things done without my responsibilities having an iron grip over my mind 24/7. And while I'm still not perfect, I've grown tremendously. I’m in control of my schedule, can be more present with my friends and family, and I’ve canned the nagging guilt...

From LinkedIn : Robots are going to take our jobs, they say. I say, "Only if that's what we ask them to do!" Technology is the solution to human problems, and we won't run out of work till we run out of problems. Entrepreneurs need to set their sights on how we can use big data, sensors, and AI to create amazing human experiences and the economy of the future, making us all richer in the same way the tools of the first industrial revolution did. Yes, technology can eliminate labor and make things cheaper, but at its best, we use it to do things that were previously unimaginable! What is our poverty of imagination? What are the entrepreneurial leaps that will allow us to use the technology of today to build a better future, not just a more efficient one? Great entrepreneurs like Jeff Bezos and Elon Musk are using technology to do more, not just to do the same thing more cheaply. That is the secret both to business success and to making the world more prosperous.

From the New York Times : After Nazi-saluting white supremacists rioted in Charlottesville, Va. and President Trump dithered in his response, a chorus of business leaders rose up this past week to condemn hate groups and espouse tolerance and inclusion. And as lawmakers in Texas tried to restrict the rights of transgender people to use public bathrooms, corporate executives joined activists to kill the bill. These and other actions are part of a broad recasting of the voice of business in the nation’s political and social dialogue, a transformation that has gained momentum in recent years as the country has engaged in fraught debates over everything from climate change to healthcare... “In this maelstrom, the most clarifying voice has been the voice of business,” said Darren Walker, the president of the Ford Foundation and a board member at PepsiCo. “These C.E.O.s have taken the risk to speak truth to power.”

From ImpactBnd : As the outward face of the company, a customer service representative (CSR) is one of the most important players on your sales team. If those on the frontlines have poor judgment when it comes to working with the people that perform end-purchasing, even the most stellar business plan or innovative product can be undone. Anyone who works with customers knows a single negative interaction with a client can overshadow the effects of even dozens of positive ones. It’s the same on the receiving end. If you consider customer service experiences, chances are you recall the time a meal took forever, when it came out it was wrong, and the manager refused to apologize and spilled sauce on you, rather than the scores of times your dinner went without a hitch. Why? Because great customer service is seamless and meant to look easy. However, like a bad magic act, when the tricks fall flat, audiences start to walk out in droves, and the consequences of poor service do no...

From The Ladders : “Datafication.” “Operationalize.” “Let’s parking lot this.” These are just a few of the workplace phrases and words that people found “most ridiculous,” according to recent research. The American Express OPEN ‘Get Business Done’ Survey , released recently, shows that some employees are just spewing words in the office without really grasping what they mean. “Have you ever heard a coworker say something like, ‘It ladders up to our overarching framework and optimizes the impactfulness of our deliverables,’ and wondered, ‘HUH?’ You’re not alone,” American Express says, comfortingly. We are all part of the problem: the research found that 88% of respondents said they use jargon without understanding it, and 64% reported using words and terms like this “multiple times” weekly. Make no mistake: you do have to break the habit. These words make you look silly.

From Bplans : Everyone knows that a business name is important. It is the single most used aspect of your future brand. Ideally, yours will be mentioned by reporters, shared by referrals, and hopefully remembered by customers when the need for your solution arises. A great name like PayPal can introduce your company, hinting at what makes it unique and interesting. PayPal is a payment solution with an upbeat brand and uniquely easy user experience—their name brilliantly captures this value proposition. An intriguing name like Uber can help build buzz, causing people to wonder, “What is that?” An emotive name like SalesForce can resonate deeply with potential customers, lending a sense of authority. Naming is often one of the first business activities where the rubber meets the road—where an idea becomes a reality... We have discovered that a great name evolves from an excellent business plan. A company that has gone through the process of defining their business by writing a ...

Each year the New York Small Business Development Center recognizes outstanding small businesses in a variety of ways.  This Success Story from the  Binghamton SBDC appears in our 2016 Annual Report .  Al Fargnoli Sweeney’s Market Binghamton SBDC The Binghamton SBDC became aware of the New York Healthy Food & Healthy Communities (HFHC) Fund administered by the Low Income Investment Fund, which provides financial resources for rural grocery stores to upgrade their store equipment and improve the offerings to their community.  Advisor Ken Homer consulted Tioga County Economic Development to identify rural grocery stores that might benefit from the program. Al Fargnoli, second generation owner and operator of Sweeney’s Market, was one of those with the potential to benefit from a grant. Sweeney’s Market supports its community’s local rural population, which includes low income, food s...

From MarketingProfs : People remember 80% of what they see, 20% of what they read, and 10% of what they hear, according to an infographic by Instagram service provider Gramlike. So it's no wonder than Instagram is a popular social media platform, and not just for consumers but for brands as well. With 90% of Interbrand's "Top 100 Global Brands" on Instagram, and 53% of Instagram users following their favorite brands on the social network, according to the infographic, it's clear that the platform can be valuable when it's used well. The infographic gives tips on how to accomplish exactly that, such as noting that posts with location tags drive higher engagement than those without, and images with faces receive 38% more likes than those without.

From Forbes : From talking to fellow coaches, clients and business leaders, it’s clear that we are in the midst of a fundamental shift in the way "careers" are built. Professionals have enthusiastically embraced the power of personal branding to distinguish themselves in their fields. The traditional resume is far less important than it used to be; recruiters now scour LinkedIn to find potential candidates. And as the 9-to-5 corporate mindset gives way to a more gig-focused mentality, it’s less about who you work for and more about building your own personal brand. Many of these new platform-savvy thought leaders are embracing public speaking as a powerful way to land new clients. In fact, look at any list of the top names in a particular niche, and you’ll likely find one thing in common: They understand how to use public speaking to strengthen their personal brands... While live public events can be great, there are some definite drawbacks. Yes, there’s the time comm...

From eMarketing : US consumer spending levels are nearly back to where they were before the global financial crisis in 2008, according to new survey data from Gallup. Those polled spent an average of $109 per day in July, excluding spending on normal household bills and major purchases, such as a home or car. That was the highest figure reported by Gallup since May 2008, when the average hit $114 per day. Daily average spending by consumers in the US fell precipitously soon after, thanks to the Great Recession. The new data is something of a contrast to Gallup survey data released in May of this year, which found that 60% of financially worried consumers said they preferred saving to spending.

From Business Wire : One in five commercial emails worldwide fails to reach its intended target, according to the 2017 Deliverability Benchmark Report from data solutions provider Return Path. This new research reveals that just 80 percent of email is delivered to the inbox, while the remainder—a full 20 percent—is diverted to spam folders or gets blocked altogether. The report’s findings are relatively consistent with the company’s 2016 and 2015 benchmarks, which reported a 79 percent global inbox placement rate. While this rate has improved slightly in the past year, the significant percentage of filtered messages means that marketers are still missing out on a valuable opportunity to drive meaningful revenue from the email channel. "Email remains the most popular and effective channel available to marketers, so it’s more important than ever to get it right. If your emails aren’t reaching the inbox, you’re missing out on an opportunity to build relationships and generate ...

From eMarketing : In retailers’ fight against Amazon, it looks like there will soon be a new weapon that could help level the playing field against the online retail giant. UPS said it will introduce UPS Returns Manager, a free online tool that allows e-commerce retailers, especially less well-resourced small- and medium-sized merchants, to not only customize their own shipment rules but also manage return shipments without having to integrate their own IT systems. For consumers, who in the past had to go to a retailer’s website to print a return label or use a label retailers include in package boxes, the feature allows them to now print a return shipping label directly from UPS.com’s tracking page both on desktop and mobile devices and through email alerts. Consumers can also print return labels at The UPS Store locations at no additional cost. The service will be available in the US Aug. 14 and 43 other countries from the UK to Brazil two weeks after that. Why is this rele...

Each year the New York Small Business Development Center recognizes outstanding small businesses in a variety of ways.  This Success Story from the  Baruch SBDC appears in our 2016 Annual Report .  Josh Schaffner Ninth Planet Beverage Solutions Midtown Manhattan SBDC   Ninth Planet Beverage Solutions packages beverages for small and medium-sized producers, specializing in beers for craft breweries. The company was created to provide a reliable and affordable packaging service to small growing producers who don’t want to sacrifice quality control or presentation in the growth of their product to additional sales outlets. Ninth Planet are the first counter pressure filling canner that goes to the customer!  Josh Schaffner is not new to the industry. He has been a professional advocate for craft beverage producers since he launched NY Craft Beer Week in 2008. When he saw the canning problem faced by ...

From eMarketer : Nearly half of US millennial grocery shoppers polled earlier this year said they have shopped for some groceries in an online-only store, a dramatic change from just two years ago. And they're not alone. The finding mirrors a trend of consumers across all age groups increasingly getting their groceries among internet pure plays, although at a more modest level. A February 2017 survey by food industry research firm Food Marketing Institute (FMI) found that 43% of millennial respondents shopped for groceries at online-only retailers at least occasionally, a rate almost 80% higher than in 2015. Consumers ages 39 to 52 shopped for groceries at online-only retailers at about half the rate of millennials

From Forbes : As the immigration debate continues, a new study indicates that immigrant entrepreneurial zeal and technology are fueling much of the small business growth in America. New York City is the Big Apple for small business, according to Biz2Credit’s 2017 study of the Top Small Business Cities. New York improved to the top spot after registering the highest average annual revenues, credit scores and length of time in business. The city's growth has been fueled by the booming real estate market, the construction industry, banking and finance, a thriving technology sector, and immigrant-owned service and food businesses. The annual ranking of the 25 cities is based on a weighted average of data from 30,000 companies with fewer than 250 employees and less than $10 million in annual revenues that applied for financing last year. It looks at the health of small companies in each metro area, the rate of small-business creation, and the economic ecosystem for entrepreneurs, i...

From BizJournals : Subscription meal kit company Blue Apron, which has delivered more than 150 million meals since it was founded five years ago, is No. 1 on the Hot 100 Retailers list. The list appears in the August issue of the National Retail Federation's STORES magazine and was compiled by research firm Kantar Retail. It’s based on sales growth in 2016 over 2015, and ranks both public and privately-held retail companies by U.S. domestic sales, with a $300 million threshold for inclusion, according to NRF. Blue Apron saw annual sales grow 133 percent to $795.4 million in 2016, according to the list. STORES Hot 100 Retailers' annual list : There is a distinct lack of big-box general merchandise retailers on the chart this year, while there are plenty of businesses that exhibit differentiation in the marketplace, innovative merchandising and an appropriate value proposition for the intended customer base.

From Mediapost : A Wisconsin company had its planned ‘chip party’ Tuesday and 41 employees had microchips implanted into them. Those employees, all who volunteered to have an RFID (radio frequency identification) chip implanted between their thumb and forefinger, now can use their hand to unlock doors, log on to computers and pay at kiosks or terminals that take credit cards. “It went really well and was a lot simpler than I thought,” Tony Danna, vice president of international sales at Three Market Square, said. “It hurts more when pinching the skin than the syringe implanting the chip. It takes about two seconds.” There were about 20 employees in the company who did not want them and no one, either those who initially did or did not want them changed their mind, Danna said.

From MarketingProfs : Retail marketers say developing content and promotions well ahead of time is the most effective thing that can be done to prepare for the winter holiday shopping season, according to recent research from Campaigner. The report was based on data from a survey of 100 retailers who are Campaigner clients. Some 62% of respondents say early development of marketing content and promotions is the most helpful approach for preparing for the holiday season. One-third of retailers who began planning before last September say they had a successful 2016 holiday season; only 22% of retailers who began planning in September or later say they had a successful 2016 holiday season.

From the Federal Trade Commission : Some scammers call and claim to be computer techs associated with well-known companies like Microsoft or Apple. Other scammers send pop-up messages that warn about computer problems. They say they’ve detected viruses or other malware on your computer. They claim to be “tech support” and will ask you to give them remote access to your computer. Eventually, they’ll diagnose a non-existent problem and ask you to pay for unnecessary – or even harmful – services. If you get an unexpected pop-up, call, spam email, or other urgent messages about problems with your computer, stop. Don’t click on any links, don’t give control of your computer and don’t send any money. Don’t click that pop-up for a “free virus scan”. Scammers create pop-up ads, make fake websites, and call you pretending to be tech support personnel—but they’re not helping you, they’re just taking your money or stealing your information. The elderly are especially vulnerable to these tric...

Each year the New York Small Business Development Center recognizes outstanding small businesses in a variety of ways.  This Success Story from the  Albany SBDC appears in our 2016 Annual Report .  Alejandro and Sonya del Peral Nine Pin Cider Albany SBDC   Nine Pin is a craft cider company based in downtown Albany. Established in 2013, Nine Pin is dedicated to creating exceptional off-dry ciders, and to the orchards that make them possible. Apple varieties are carefully selected and blended to achieve a complex, balanced flavor with a clean and pleasantly drinkable finish.  Located in the Warehouse District of downtown Albany, Nine Pin Cider is the first cider manufacturer to be awarded a NYS Farm Cidery license in the state. Nine Pin sources apples exclusively from farms in the Capital Region and Hudson Valley. Founders Alejandro and Sonya del Peral are a dynamic mother and son duo that have fo...

From BusinessWire A survey* commissioned by Transaction Network Services (TNS) has found that 85% of adults in the US, UK and Australia believe the number of criminals trying to steal credit and debit card data is increasing. More than two thirds are concerned about the security of their payment card data and 38% feel their private credit or debit card data has been put at risk by a data breach, irrelevant of whether they subsequently were a victim of fraud. Also from BusinessWire : A recent study from Juniper Research predicts that worldwide spending on tools to detect and prevent online payment fraud will rise to $9.3 billion by 2022, an increase of 22% over the spend expected this year. The report says that the threat posed by insecure internet of things (IoT) devices will be a primary driver of anti-fraud investment.