The Most Important Attributes of Effective Online Influencers
From MarketingProfs:
Consumers say they are most likely to trust online influencers who come across as credible and who appear to have actually used the products/services incorporated into their posts, according to research from IZEA.
The report was based on data from a survey conducted in 2016 of 1,000 consumers age 18-70 in the United States who use social media.
Some 67% of respondents say the credibility/believability of an influencer is highly important in making sponsored posts effective; and 64% say it is very important that the influencer seems to have actually tried the product/services incorporated into posts.
Less than half of consumers say an influencer's popularity/follower count makes sponsored posts more effective.
Consumers say they are most likely to trust online influencers who come across as credible and who appear to have actually used the products/services incorporated into their posts, according to research from IZEA.
The report was based on data from a survey conducted in 2016 of 1,000 consumers age 18-70 in the United States who use social media.
Some 67% of respondents say the credibility/believability of an influencer is highly important in making sponsored posts effective; and 64% say it is very important that the influencer seems to have actually tried the product/services incorporated into posts.
Less than half of consumers say an influencer's popularity/follower count makes sponsored posts more effective.
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